Doing this I was able to gather and analyze qualitative data to validate or invalidate customer problems. To be able to build a better project management app I wrote a script with relevant, consistent questions and i did customer interviews in person with people from my target audience. Ĭonclusion: My hypothesis validated except for the need for collaboration, which was rather unexpected. I created a set of questions and I used Survey Monkey to do the survey. I invited them through Slack and my LinkedIn network. To ensure my survey results would be representative of the target audience I have defined the audience being people working on projects in teams of with clients on professional basis. Hypothesis: People working on projects in teams and/or with clients need a solution that is super simple to use, offering all of the most important features and integrations with focus on time management, integration of 3rd party tools and collaboration. To collect quantitative data in order to validate (or invalidate) customer needs and the core features of Taskly’s Minimum Viable Product (MVP), I created a User Survey. Ĭustomer needs: Easy and intuitive to use application, enabling collaboration, easy project and task creation, management and tracking wherever they are and whatever device they use. Potential customers: Everyone working with other people, from freelancers to small and large company teams. Industry: project management application, available as SAAS īased on the analysis I have also been able to determine Taskly's industry, potential customers and customer needs: UX/UI analysis on usability, layout, navigation structure, compatibility, content, design and performances. Marketing profile including identifying the target market and marketing strategies Įach of the competitors core business including product, pricing and cost For each competitor, I created the following analysis: Ĭompetitor profile including an overview and competitive advantage The three main competitors I've identified for the scope of this course project were Asana, Basecamp and Wunderlist. I started out with a competitor analysis to understand the product, the current market, who the competitors are, what strategies they are using, what value they provide, understanding their - and mine - strengths and weaknesses, and where my app would fit in. I also learned that I needed an onboarding process to enable new users, not familiar using apps like this, to start using the app efficiently right from the start. These involved creating a new project and easily invite and assign a project owner, team member or client in different ways. So, instead of creating a lot of features, I focused on two features. The challenge of the course was to create a product that I was not familiar with from scratch and the time restraint for each part of the program. Taskly is a project and task management app for teams, small businesses and individuals who need to be able to effectively and efficiently create and manage a project and track it’s progress, from start to finish. During this 6 month intensive course project all elements in the UX design process are extensively discussed and implemented. Ga ( 'create', 'UA-89191732-1', 'auto' ) įor my UX design course at CareerFoundry the brief was to build a project management application from scratch. ( function ( i, s, o, g, r, a, m ) ) ( window, document, 'script', '', 'ga' )
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